The Master of Arts in Strategic Communication prepares graduates by providing advanced instruction in the theories and practices related to the fast-paced and changing world of public relations. It combines theories and skills related to a wide range of communication including persuasion, message development, public relations, advertising and marketing theory, presentation skills, and applied digital media. Graduates will be well prepared to begin a career in public relations and other strategic communication related fields. Graduates will also be well equipped to pursue further graduate study or a career teaching at the university level.
Program Specific Information:
Length of Study: 30 credit hour program consisting of 10 courses delivered over three semesters (12 months).
Classes consist of evening, online, and face-to-face instruction.
GRADUATE ADMISSIONS INFORMATION
Cost | Admission Requirements | Transfer of Credit
To see course descriptions, visit the Academic Catalog.
Semester 1 (Fall)
COMM 5305 Advanced Organizational Communication
COMM 5303 Human Communication
COMM 5307 Contemporary Strategic Communication
Semester 2 (Spring)
COMM 5308 Advanced Media Theory
COMM 5309 Advanced Persuasion
COMM 5310 Crisis Communication
Semester 3 (Summer)
COMM 5301 Introduction to Graduate Research in Communication
COMM 5302 Applied Media in Strategic Communication
COMM 5306 Pop Culture and Worldview
COMM 5304 Ethical Issues in Strategic Communication
Students applying to the Master of Arts in Strategic Communication will need to provide the following in addition to the general admissions requirements:
- Statement of Purpose: This will tell us why you are a good candidate for this program and why this program is the most suitable one for you. You will provide information about who you are, what your academic and/or professional interests are, and how this program will add value to your goals.