The Master of Arts in Strategic Communication prepares graduates by providing advanced instruction in the theories and practices related to the fast-paced and changing world of public relations. It combines theories and skills related to a wide range of communication including persuasion, message development, public relations, advertising and marketing theory, presentation skills, and applied digital media. Graduates will be well prepared to begin a career in public relations and other strategic communication related fields. Graduates will also be well equipped to pursue further graduate study or a career teaching at the university level.
Program Specific Information:
Length of Study: 30 credit hour program consisting of 10 courses delivered over three semesters (12 months).
Classes consist of evening, online, and face-to-face instruction.
GRADUATE ADMISSIONS INFORMATION
Cost | Admission Requirements | Transfer of Credit
To see course descriptions, visit the Academic Catalog.
Semester 1 (Fall)
COMM 5305 Advanced Organizational Communication
COMM 5303 Human Communication
COMM 5307 Contemporary Strategic Communication
Semester 2 (Spring)
COMM 5308 Advanced Media Theory
COMM 5309 Advanced Persuasion
COMM 5310 Crisis Communication
Semester 3 (Summer)
COMM 5301 Introduction to Graduate Research in Communication
COMM 5302 Applied Media in Strategic Communication
COMM 5306 Pop Culture and Worldview
COMM 5304 Ethical Issues in Strategic Communication