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Academics

Master of Arts in Strategic Communication (M.A.)

The Master of Arts in Strategic Communication prepares graduates by providing advanced instruction in the theories and practices related to the fast-paced and changing world of public relations. It combines theories and skills related to a wide range of communication studies including persuasion, message development, public relations, advertising and marketing theory, presentation skills, and applied digital media. Graduates will be well prepared to begin a career in public relations and other strategic communication related fields. Graduates will also be well equipped to pursue further graduate study or a career teaching at the university level.

Program Specific Information:
Length of Study: 30 credit hour program consisting of 10 courses delivered over three semesters (12 months).

Classes consist of evening, online, and face-to-face instruction.

GRADUATE ADMISSIONS INFORMATION
Cost | Admission Requirements | Transfer of Credit

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Courses

Course List

To see course descriptions, visit the Academic Catalog.

Semester 1 (Fall)
COMM 5305  Advanced Organizational Communication
COMM 5303  Human Communication
COMM 5307 Contemporary Strategic Communication

Semester 2 (Spring)
COMM 5308 Advanced Media Theory
COMM 5309 Advanced Persuasion
COMM 5310 Crisis Communication

Semester 3 (Summer)
COMM 5301 Introduction to Graduate Research in Communication
COMM 5302 Applied Media in Strategic Communication
COMM 5306 Pop Culture and Worldview
COMM 5304 Ethical Issues in Strategic Communication