FAQ
Branding FAQs
How can I learn more about the brand and use the new visuals correctly?
Visit www.ETBU.edu/branding to explore brand guidelines, download logos, and see examples of the new visual identity in action. This resource is designed to help faculty, staff, students, alumni, and partners use ETBU’s brand elements effectively and consistently.
Should I discard or replace materials with former logos?
The ETBU Office of Marketing and Communication is here to help! Contact our team at marketing@etbu.edu for assistance with logo usage, templates, or any questions related to the brand rollout.
What is the ETBU Shield and why was it created?
The ETBU Shield is a new visual mark inspired by the iconic cupola on top of the Great Commission Center—the heart of our campus. It symbolizes faith, learning, and tradition, reflecting our mission of Christ-centered education. The Shield enhances our visual identity and helps communicate our story clearly and consistently across all platforms.
Does this mean ETBU is changing its logo?
No. The ETBU Shield is an addition to, not a replacement for, our existing logos. The University Seal, ETBU Spirit logo, and Texas Tiger logo will continue to be used and celebrated. The new Shield complements our traditional symbols and adds another layer to our brand identity.
Why is ETBU updating its brand now?
As we continue to grow and expand our influence, it’s important that our visual identity reflects who we are today while honoring our past. The refreshed brand, including the new ETBU Shield and refined visual elements, positions the University to better connect with students, alumni, and friends of ETBU in a consistent and compelling way.
How will the new Shield be used?
The ETBU Shield will appear on official university communications, marketing materials, digital platforms, and some merchandise. It serves as a symbol of our Christ-centered mission and will be used alongside our traditional logos in a unified and strategic way.
Will athletic uniforms feature the new ETBU Shield?
The Texas Tiger and Spirit logos will continue to serve as the primary athletic marks, preserving tradition while embracing the new visual identity.
Is the ETBU Shield replacing the University Seal?
No. The University Seal will continue to be used for official documents, diplomas, and ceremonial purposes. It remains a key part of our institutional heritage.
Can students use the new brand in their personal projects or social media?
Yes—with guidance. Students are encouraged to use the ETBU Shield to show school spirit, provided they follow brand guidelines and do not alter the logo or use it for commercial purposes.
How does the updated typography fit into the new brand?
The refreshed typography is modern yet timeless, selected to reflect the academic excellence and spiritual depth of ETBU. It contributes to a cohesive and professional presentation across all university materials.
What are the updated brand colors, and what do they mean?
ETBU’s refreshed color palette includes bold, refined shades of blue and gold, along with supporting colors. These tones convey strength, tradition, and excellence while allowing for consistency and flexibility in design.
Will the updated brand affect academic departments or college-specific materials?
Yes. Colleges, departments, and offices will gradually adopt the new visual identity, including the Shield and updated typefaces. Templates and support will be provided to ensure a smooth transition.
Will campus merchandise be updated with the ETBU Shield?
Yes. The University Bookstore will begin introducing items featuring the new Shield alongside existing merchandise. Alumni and students will have opportunities to show their Tiger pride with refreshed gear.
How can I learn more about the brand and use the new visuals correctly?
Visit www.ETBU.edu/branding to explore brand guidelines, download logos, and see examples of the new visual identity in action. This resource is designed to help faculty, staff, students, alumni, and partners use ETBU’s brand elements effectively and consistently.
Should I discard or replace materials with former logos?
The ETBU Office of Marketing and Communication is here to help! Contact our team at marketing@etbu.edu for assistance with logo usage, templates, or any questions related to the brand rollout.
What is the ETBU Shield and why was it created?
The ETBU Shield is a new visual mark inspired by the iconic cupola on top of the Great Commission Center—the heart of our campus. It symbolizes faith, learning, and tradition, reflecting our mission of Christ-centered education. The Shield enhances our visual identity and helps communicate our story clearly and consistently across all platforms.
Does this mean ETBU is changing its logo?
No. The ETBU Shield is an addition to, not a replacement for, our existing logos. The University Seal, ETBU Spirit logo, and Texas Tiger logo will continue to be used and celebrated. The new Shield complements our traditional symbols and adds another layer to our brand identity.
Why is ETBU updating its brand now?
As we continue to grow and expand our influence, it’s important that our visual identity reflects who we are today while honoring our past. The refreshed brand, including the new ETBU Shield and refined visual elements, positions the University to better connect with students, alumni, and friends of ETBU in a consistent and compelling way.
How will the new Shield be used?
The ETBU Shield will appear on official university communications, marketing materials, digital platforms, and some merchandise. It serves as a symbol of our Christ-centered mission and will be used alongside our traditional logos in a unified and strategic way.
Will athletic uniforms feature the new ETBU Shield?
The Texas Tiger and Spirit logos will continue to serve as the primary athletic marks, preserving tradition while embracing the new visual identity.
Is the ETBU Shield replacing the University Seal?
No. The University Seal will continue to be used for official documents, diplomas, and ceremonial purposes. It remains a key part of our institutional heritage.
Can students use the new brand in their personal projects or social media?
Yes—with guidance. Students are encouraged to use the ETBU Shield to show school spirit, provided they follow brand guidelines and do not alter the logo or use it for commercial purposes.
How does the updated typography fit into the new brand?
The refreshed typography is modern yet timeless, selected to reflect the academic excellence and spiritual depth of ETBU. It contributes to a cohesive and professional presentation across all university materials.
What are the updated brand colors, and what do they mean?
ETBU’s refreshed color palette includes bold, refined shades of blue and gold, along with supporting colors. These tones convey strength, tradition, and excellence while allowing for consistency and flexibility in design.
Will the updated brand affect academic departments or college-specific materials?
Yes. Colleges, departments, and offices will gradually adopt the new visual identity, including the Shield and updated typefaces. Templates and support will be provided to ensure a smooth transition.
Will campus merchandise be updated with the ETBU Shield?
Yes. The University Bookstore will begin introducing items featuring the new Shield alongside existing merchandise. Alumni and students will have opportunities to show their Tiger pride with refreshed gear.