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Marketing Requests

CAMPAIGN/EVENT MARKETING REQUESTS

Level 1: Impact Events/Promotions

Examples: Graduation, Lecture Series, Fundraising Campaigns, Homecoming, Theatre Productions
Communication Lead Time: 12 weeks before materials need to be available to distribute (Not necessarily the date of the event).
Available Communication Channels: Advertisements, Campus Signage, Invitations, Photography, Press Release, Program & Event Items, Social Media Graphics and Posts

Level 2: Major Events/Promotions

Examples: Hilltop University, Tiger Day, Preview Day
Possible Communication Channels: Invitations, Photography, Press Release, Program & Event Items, Social Media Graphics and Posts
Communication Lead Time: 12 weeks before materials need to be available to distribute (Not necessarily the date of the event).

Level 3: Student Events/Promotions

Examples: Miss ETBU, Women’s Summit, Worship Summit
Possible Communication Channels: Photography, Press Release, Program & Event Items
Communication Lead Time: 8 weeks before materials need to be available to distribute (Not necessarily the date of the event).

OTHER MARKETING REQUESTS

Design

Examples: Flyer, Invitation, Information Card, Brochure, Advertisement
Communication Lead Time: 4 weeks before materials need to be available to distribute (Not necessarily the date of the event).
This type of request is used for one item.

Photography

Examples: Awards Ceremony, Group Photo, Head Shot or Head Shots for a Department
Communication Lead Time: 2 weeks prior to photo time.
This request is for a one-time need. 

Press Release

Examples: Post Story or Pre-event Promotion
Communication Lead Time: 3 weeks prior to need.
This request is for a one-time need. 

Social Media

Examples: Advertisement, Promotion, or Coverage
Communication Lead Time: 2 weeks prior to need.
This request is for a one-time need. 

Website Update

Examples: Changes in Information
Communication Lead Time: Live in 1 week following request (typically). Lead time will vary based on complication of request.
Each department is responsible for keeping information up-to-date on the department's section of website. Web updates may be done through request or editing within the individual department.