At East Texas Baptist University, we view social media as a key tool for connecting with our community, celebrating milestones, and fostering meaningful engagement. Our online presence should reflect the values of respect, integrity, and professionalism. All content and interactions on University-affiliated social media accounts should align with the following principles:
Respectful Communication:
Treat all users with kindness and professionalism. Posts and comments should avoid inflammatory, offensive, and/or derogatory language.
Constructive Engagement:
Focus on encouraging positive conversations that highlight the accomplishments and activities of students, faculty, staff, and alumni. Avoid engaging in public disputes or negative interactions.
Truthfulness & Accuracy:
Ensure all shared information is accurate, relevant, and consistent with ETBU’s messaging. When sharing content from external sources, verify that it is credible and appropriate for the audience.
Professional Tone:
Maintain a voice that is approachable and positive. Humor and creativity are encouraged when appropriate, but always ensure that content aligns with the University’s mission and values.
Accountability:
If inappropriate behavior, such as spam, harassment, or offensive content, is encountered, ETBU reserves the right to moderate, delete, or block as necessary to maintain a respectful environment.
Note: If you have content that you would like to be shared on ETBU’s primary social media pages, simply fill out the Social Media Request Form available at www.ETBU.edu/requests. Be sure to provide all relevant details and allow ample lead time for processing and scheduling.