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Marketing (B.B.A.)

The School of Business seeks to prepare undergraduate students for careers in business, and nonprofit organizations and to provide students with the academic preparation necessary to undertake study in various graduate and professional degree programs. The department strives to instill Christian values in its students and to develop individuals who are committed to the ethical standards in business fostered by the Christian faith. Students completing the undergraduate business degree programs offered by the School of Business should:

  1. Possess a working knowledge of the core business subjects.
  2. Be prepared to pursue employment opportunities or graduate studies in business.
  3. Be able to apply Christian values in their vocational and personal lives.


  1. Students will be able to apply management and marketing principles to business situations.
  2. To apply marketing concepts to specific applications in business.
  3. Students will be able to analyze and integrate data into strategic management decisions.
  4. Students will be able to apply Christian ethical values to business decisions.


Marketing General Education Requirements

General Education Requirements - 42 hours
English 1301, 1302, and three hours sophomore literature - 9 hours
Fine Arts (three hours from music, theatre, fine arts, art, or equivalent) - 3 hours
Religion 1320 and 1330 - 6 hours
History - 3 hours
Political Science 2305 - 3 hours
Social Science ECON 2301- 3 hours
Physical Activity - KINE 1238 - 2 hours
Science (must be lab science) - 4 hours
Mathematics 1342 and three additional hours - 6 hours
Speech 1311 or 1315 - 3 hours

BBA Core (see below) - 30 hours
Major Area of Study Required from available Majors (see below) - 30 hours
Minor (optional, minimum of 18 hours if selected) - 18 hours
Electives (to total 120 hours)
Total: Minimum one hundred twenty (120) semester hours

Marketing Core Requirements

BBA Core Requirements
Completion of thirty (30) semester hours:

ACCT 2301 Principles of Financial Accounting
ACCT 2302 Principles of Managerial Accounting
BUAD 1305 Business Software Applications
BUAD 3327 Business Law
BUAD 3366 Business Research Methods
BUAD 3367 Business and Accounting Ethics
ECON 2302 Microeconomics
FINA 3344 Managerial Finance
MGMT 2350 Principles of Management
MKTG 2324 Principles of Marketing

Marketing Major Requirements

Completion of thirty (30) semester hours:
Marketing Common Core:
MKTG 3325 Salesmanship
MKTG 3352 Consumer Behavior
MKTG 4321 Advertising
BUSINESS MKTG 4326 Marketing Strategy
* refer to the catalog for available tracks or courses.

Semester by Semester Plans

Catalog Year 2021-2022
Catalog Year 2020-2021
Catalog Year 2019-2020
Catalog Year 2018-2019
Catalog Year 2017-2018
Catalog Year 2016-2017

Course Rotations

Four Year Course Rotations