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Academics

Marketing

The marketing minor will prepare students for future training in business careers involving sales, advertising, consumer behavior, graduate school, or careers in marketing.

Courses

Marketing Minor for Business Majors Requirements

Completion of Eighteen (18) Semester Hours: 
MKTG 3325 Salesmanship
MKTG 3352 Consumer Behavior
MKTG 4321 Advertising
MKTG 4326 Marketing Strategy (Capstone)

Plus six (6) Hours from the following:
MKTG 3356 Sales Management
MKTG 3353 Digital Marketing
MKTG 4322 Marketing Research
MKTG 4350 Marketing Internship
MKTG 4360 Current Issues in Marketing
BUAD 4305 Entrepreneurship
KINE 3315 Sport Marketing
COMM 2309 Graphic Design
COMM 3355 Advanced Graphic Design
COMM 3321 Public Relations
COSC 3312 Web Development
COSC 3317 E-Commerce & Internet Activities

Marketing Minor for Non-Business Majors Requirements

Completion of Twenty-one (21) Semester Hours:
KTG 2324 Principles of Marketing
MKTG 3325 Salesmanship
MKTG 3352 Consumer Behavior
MKTG 4321 Advertising

Plus nine (9) Hours from the following: 
MKTG 3356 Sales Management
MKTG 3353 Digital Marketing
MKTG 4322 Marketing Research
MKTG 4350 Marketing Internship
MKTG 4360 Current Issues in Marketing
BUAD 4305 Entrepreneurship
KINE 3315 Sport Marketing
COMM 2309 Graphic Design
COMM 3355 Advanced Graphic Design
COMM 3321 Public Relations
COSC 3312 Web Development
COSC 3317 E-Commerce & Internet Activities