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Management/Marketing (B.B.A.)

The University anticipates offering this degree contingent upon approval from the Southern Association of Colleges and Schools Commission on Colleges.

The School of Business seeks to prepare undergraduate students for careers in business, and nonprofit organizations and to provide students with the academic preparation necessary to undertake study in various graduate and professional degree programs. The department strives to instill Christian values in its students and to develop individuals who are committed to the ethical standards in business fostered by the Christian faith. Students completing the undergraduate business degree programs offered by the School of Business should:

  1. Possess a working knowledge of the core business subjects.
  2. Be prepared to pursue employment opportunities or graduate studies in business.
  3. Be able to apply Christian values in their vocational and personal lives.


  1. Students will be able to apply management and marketing principles to business situations.
  2. Students will be able to apply marketing concepts to specific applications in business.
  3. Students will be able to apply management principles to leadership situations. 
  4. Students will analyze management and marketing problems and prescribe appropriate solutions.
  5. Students will demonstrate an ability to analyze and integrate data to make strategic management and marketing decisions.
  6. Students will analyze and interpret data for decision-making.
  7. Students will demonstrate an understanding of how to apply Christian ethical values to business decisions. 


General Education Requirements

General Education Requirements - 42 hours
English 1301, 1302, and three hours sophomore literature - 9 hours
     Fine Arts (three hours from music, theatre, fine arts, art, or equivalent) - 3 hours
     Religion 1320 and 1330 - 6 hours
     History- 3 hours
     Political Science 2305 - 3 hours
     Social Science ECON- 3 hours
     Physical Activity- KINE 1238 - 2 hours
     Science (must be lab science) - 4 hours
     Mathematics 1342 and three additional hours - 6 hours
     Speech 1311 or 1315 - 3 hours

BBA Core (see below) - 30 hours
Major Area of Study Required from available Majors (see below) - 30 hours
Minor (optional, minimum of 18 hours if selected) - 18 hours
Electives (to total 120)
                                      Total: Minimum one hundred twenty (120) semester hours

BBA Core Requirements

BBA Core Requirements:
Completion of thirty (30) semester hours
     ACCT 2301 Principles of Financial Accounting
     ACCT 2302 Principles of Managerial Accounting
     BUAD 1305 Business Software Applications
     BUAD 3327 Business Law
     BUAD 3366 Business Research Methods
     BUAD 3367 Business and Accounting Ethics
     ECON 2302 Microeconomics
     FINA 3344 Managerial Finance
     MGMT 2350 Principles of Management
     MKGT 2324 Principles of Marketing

Management/Marketing Major Requirements

Management/Marketing Requirements:
Completion of thirty (30) semester hours
     MGMT 3353 Human Resource Management
     MGMT 4351 Organizational behavior
     MKTG 3352 Consumer Behavior
     MKTG 4321 Advertising
     MGMT 4356 Problems in Management OR MKTG 4326 Marketing Strategy
Fifteen (15) semester hours from the following:
     Upper Level Management (MGMT) courses
     Upper Level Marketing (MKTG) courses
     BUAD 3362 International Business
     BUAD 4305 Entrepreneurship and Small Business

Semester by Semester Plans

Catalog Year 2022-2023
Catalog Year 2021-2022
Catalog Year 2020-2021

Course Rotations

Four Year Course Rotations