1. Notify the Office of Marketing and Communication
Before launching an account, send the username and login credentials to the Office of Marketing and Communication at marketing@etbu.edu. ETBU must maintain access to all affiliated accounts in case administrative support or account transitions are needed. If login information changes, please send updated details as soon as possible.
2. Use Approved ETBU Logos and Branding
All uses of the ETBU logo should follow official brand standards. Be sure any logo you include is current and correctly applied. Approved logo files are available for download here. Profile pictures have also been created for each existing department and organization to maintain visual consistency across ETBU-affiliated accounts. If your group does not yet have one, the Office of Marketing and Communication can create a branded profile image for your use.
3. Adhere to Social Media Community Standards
Content and interactions on official ETBU-affiliated accounts should reflect the University’s values and mission. Please review ETBU’s Social Media Community Standards for expectations regarding tone, conduct, and content. The Branding FAQs also provide helpful direction for maintaining visual and verbal consistency.