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Academics

Public Relations (B.S.)

The Department of Communication Studies seeks to provide students pursuing a degree in mass communication with the theoretical foundations and practical knowledge of effective mass communication principles. By balancing courses in journalism and mass communication with history, English, math and other courses outside the department, students gain the broad education necessary for mass media careers.

Find the Communication Studies Course Rotations here.

STUDENT LEARNING OUTCOMES

  1. Students will demonstrate knowledge of the evolution of public relations throughout history, and the current practice of public relations in today's society based on the principles of research, action, communication and evaluation.
  2. Students will demonstrate their knowledge of skills and concepts involving the gathering, editing, and presentation of Public Relations messages.
  3. Students will discover the public relations process as demonstrated by company campaigns using case study research.
  4. Students will explain key elements of major communication theories.

Courses

Public Relations General Education Requirements

General Education requirements - 46 hours
English 1301, 1302, and three hours sophomore literature - 9 hours
Fine Arts (three hours from music, theatre, fine arts, art, or equivalent) - 3 hours
Religion 1320 and 1330 - 6 hours
History - 3 hours
Political Science 2305 - 3 hours
Social Science (CJUS, ECON, GEOG, POSC, PSYC, SOCI) - 3 hours
Physical Activity - KINE 1238 - 2 hours
Science (must be lab science) - 8 hours
Mathematics 1342 and three additional hours - 6 hours
Speech 1311 or 1315 - 3 hours
Major area of study (see below)  -  33 hours
Minor (minimum of 18 hours)  -  18 hours
Electives (to total 120 hours)
Total: Minimum one hundred twenty (120) semester hours

Public Relations Major Requirements

Completion of thirty-three (33) semester hours:
Required Courses: Twenty-seven (27) hours
COMM 1301 Introduction to Mass Media
COMM 2339 Mass Media Writing
COMM 3308 Public Relations Writing
COMM 3310 Mass Media Law and Ethics
COMM 3321 Public Relations
COMM 4302 Public Relations Case Studies
COMM 4303 Public Relations Campaigns
COMM 4308 Communication Theory
Choose one of the following:
COMM 3300 Research Methods in Communication
COMM 4351 Internship in Mass Media
Optional Courses: Choose two of the following:
MKTG 2324 Principles of Marketing
SPCH 4302 Persuasive Communication
SPCH 4305 Organizational Communication
MKTG 4321 Advertising

Semester by Semester Plans

Catalog Year 2019-2020
Catalog Year 2018-2019
Catalog Year 2017-2018 was known as Mass Communication Public Relations and Corporate Communication Track