The School of Business seeks to prepare undergraduate students for careers in business, and nonprofit organizations and to provide students with the academic preparation necessary to undertake study in various graduate and professional degree programs. The department strives to instill Christian values in its students and to develop individuals who are committed to the ethical standards in business fostered by the Christian faith. Students completing the undergraduate business degree programs offered by the School of Business should:
- Possess a working knowledge of the core business subjects.
- Be prepared to pursue employment opportunities or graduate studies in business.
- Be able to apply Christian values in their vocational and personal lives.
STUDENT LEARNING OUTCOMES
- Students will be able to apply management and marketing principles to business situations.
- To apply marketing concepts to specific applications in business.
- Students will be able to analyze and integrate data into strategic management decisions.
- Students will be able to apply Christian ethical values to business decisions.
Courses
General Education Requirements - 42 hours
English 1301,1302, and three hours sophomore literature - 9 hours
Fine Arts (three hours from music, theatre, fine arts, art, or equivalent) - 3 hours
Christian Ministry 1301 and 1302 - 6 hours
History - 3 hours
Political Science 2305 - 3 hours
Social Science ECON 2301- 3 hours
Physical Activity - KINE 1238 - 2 hours
Science (must be lab science) - 4 hours
Mathematics 1342 and three additional hours - 6 hours
Communication 1311 or 1315 - 3 hours
BBA Core (see below) - 30 hours
Major Area of Study Required from available Majors (see below) - 30 hours
Minor (optional, minimum of 18 hours if selected) - 18 hours
Electives (to total 120 hours)
Total: Minimum one hundred twenty (120) semester hours
BBA Core Requirements
Completion of thirty (30) semester hours:
ACCT 2301 Principles of Financial Accounting
ACCT 2302 Principles of Managerial Accounting
BUAD 1305 Business Software Applications
BUAD 3327 Business Law
BUAD 3366 Business Research Methods
BUAD 3367 Business and Accounting Ethics
ECON 2302 Microeconomics
FINA 3344 Managerial Finance
MGMT 2350 Principles of Management
MKTG 2324 Principles of Marketing
Completion of thirty (30) semester hours:
BUAD 4252 Business Strategy (Capstone)
MKTG 3325 Salesmanship
MKTG 3352 Consumer Behavior
MKTG 3353 Digital Marketing
MKTG 4321 Advertising
MKTG 4326 Marketing Strategy
Twelve (12) semester hours from the following:
BUAD 3316 Social Media for Business Applications
BUAD 4305 Entrepreneurship
COMM 2309 Graphic Design
COMM 3321 Public Relations
COMM 3355 Advanced Graphic Design
KINE 3315 Sport Marketing