Learning and teaching from an Expectancy Value Theory Viewpoint

The Expectancy Value Theory states that people’s behavior is directly related to their perception or belief in a given objective, and the value they attach to achieving said objective. Basically, people guesstimate the amount/type of work needed to achieve an outcome, and that they have preconceived ideas of how they will feel or what they will accomplish with the effort they provided.

Although this is a Consumer Behavior/ Marketing theory, I will attempt to describe my understanding of learning and teaching from this perspective.

Learners Assumptions: College students are paying customers. Students pay the university for the opportunity to expand their education, and for the opportunity to earn a college diploma. The university has developed curriculum to guide the student through the journey of intellectual maturity as they approach graduation. However, generally speaking, no refund or rebate is given if these objectives are not met. The consumer (college student) may discontinue college all together if the product (college) does not meet their expectations or may take their business elsewhere (go to another college).

It is safe for us to assume that college students have expectations of college. Based on these expectations, students exert the perceived effort to achieve those expectations.

So this got me thinking…..Is this the real difference between a student that reads before coming to class, and those that don’t? Is this the difference between students that come to my office to ask clarification about a test question or ask me to read their rough draft prior to the due date?

IF WE HELP CHANGE student’s perception of how they can be successful in my class or college, can I create an environment that allows them to have greater achievements? (change expectations = change behavior = change outcomes)

Teaching Assumptions: Teachers provide an instructional service that facilitates the educational experience.  Just like the service industry or any company you prefer over another…some are better than others (even if they deliver the same results).  As teachers get to know their student’s learning styles, they adapt their teaching materials and instructional delivery method to serve the students better. In an ideal world, teachers will know exactly how to successfully facilitate learning, and it could be done is a systematic way. However, this is not that simple.

In “Becoming a Critically Reflective Teacher” , Stephen Brookfield highlights that teachers do not always know what helps or hurts the learning process in their classrooms. He also suggest that Teachers must simply ask questions about the learning process in order to understand what is REALLY going on from the students perspective. For example, Brookfield explains that group activities do not always facilitate learning. Sometimes students are embarrassed to talk amongst their peers, or one peer dominates the conversation. So, just because group activities and discussion are generally good, they may not always facilitate learning.

In the next couple of weeks, I will be using a “critical incident questionnaire” to evaluate how teaching and learning is interacting in my classrooms. I hope to discover what I am doing that helps students learn, and what I am doing that prevents them from engaging like they want to. The end goal is to improve desired behavioral outcomes towards learning, and increase the total value assumption of my class.

Conclusion: Learning and teaching is an interactive process. I believe students think they know what they need to do to be successful in my class. Some demonstrate that well, and it takes very little effort on my part to get them to actively participate in the learning process. I self-identify with this type of learner, and I understand that it is easier for me to teach 20-30 students that are always prepared and contribute to class. However, I see few students that fit into this ideal learner category.

I am confused when I find students unprepared for in-class discussion, a quiz, or are simply playing on their phone during my class. I ask myself… Do they do these things because they think this behavior will make them successful? Did I not tell them my expectations ahead of time? Do they not see value in my class? Do they not feel like they can be successful? Do they know what being a good student means?

These are hard questions to ask… And an even harder question is … Can I change their perceived belief or value that they have of my class? Should I take this responsibility or is this the responsibility of the learner? How do I create an environment that increases the student’s perceived value of my class?

AND.. if I do find a way to increase the learning experience this semester…. Will it work if I do it again next semester?