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East Texas Baptist University has adopted the following eight strategic goals to provide direction for the University. These goals are seen as strategic in the sense that they are long-term and tend to define major outcomes several years in advance. Each of the goals, while primarily identifiable with a particular division of the University, is to be seen as institutional in scope. No single division has ownership of a particular goal, but rather all divisions, departments, and other units of the University share responsibility for the achievement of the goal, albeit to a greater or lesser extent.
To facilitate identification of the goals, each goal has been assigned a brief descriptive title. Following the goal statement are listed several representative, but not exhaustive, "means for achievement" of the goal. While the goal itself may be somewhat long-term in nature, these means for achievement are more dynamic and can be viewed as strategies to be used to address the critical issue identified in each goal.
These goals and the means for achievement, when combined with the vision statement and mission statement, collectively comprise what is known as the University Strategic Plan.
1. Vision and Mission Advancement
Goal: To uphold the vision and mission of East Texas Baptist University and ensure that they are
implemented in the planning process of every administrative, academic, and support unit
of the University.
Means for Achievement
1. Develop a means through which the Vision Statement and Mission Statement are
prominently exhibited and communicated.
2. Verify that each University goal statement is related to and supportive of the University
Statement of Mission.
3. Verify that each objective of the University Master Plan identifies the goals it relates to
and supports.
2. Academic Program Improvement
Goal: To strive for excellence in the academic program.
Means for Achievement
1. Develop and implement operational plans to improve the academic program.
2. Establish objectives and desired student outcomes that will result in continuous
improvement in academic programs.
3. Establish and document levels of learning.
4. Conduct periodic program reviews to identify strengths and opportunities
for improvement.
5. Continue to emphasize faculty professional development.
6. Continue to improve the academic credentials of the faculty.
3. Improvement of Learning Environment
Goal: To improve the environment for learning and achievement.
Means for Achievement
1. Assure classrooms and laboratories enhance the learning environment.
2. Promote active student involvement and responsibility in the learning process.
3. Encourage and reward excellence in teaching.
4. Promote faculty, staff, and administration involvement in campus and student life.
5. Promote opportunities for learning communities.
4. Improving Administrative and Financial Management
Goal: To meet financial, physical, and administrative needs of the University.
Means for Achievement
1. Maintain a balanced budget and provide accurate budget projections and
timely financial reports.
2. Allocate sufficient resource for University programs and personnel.
3. Develop and implement a plan to provide safe, functional, and attractive
facilities.
4. Provide human resources services to the University.
5. Identify the technology needs of the campus and provide the resources to
meet these needs.
5. Improving Enrollment Management Services
Goal: To assure desired enrollment levels and to provide students, from first contact to
graduation, efficient and responsive services.
Means for Achievement
1. Establish strategies to recruit students that will persist to graduation.
2. Provide financial planning to help students meet their educational goals.
3. Continue to provide an efficient registration and advising process.
6. Enhancement of University Support and Image
Goal: To secure financial support and promote the University.
Means for Achievement
1. Continue to seek financial support from trustees, alumni, friends, volunteers,
corporate foundations, and organizations.
2. Continue to provide opportunities for development of lifelong relationships
with the alumni.
3. Promote a positive image and reputation of the institution.
4. Continue efforts to improve communications with University constituencies
and the public.
7. Enhancement of the Community of Faith
Goal: To provide significant programs and activities that integrate the spiritual and
intellectual growth of the University as a community of servant-leaders and
scholars.
Means for Achievement
1. Provide challenging and relevant chapel and assembly programs.
2. Provide a program of theologically sound and practical training in
applications of ministry.
3. Continue to provide mission opportunities that encourage ministry, global
awareness, and a biblical world view.
4. Provide opportunities for nurturing relationships between the University and
denominational entities.
8. Enhancement of Student Life
Goal: To promote the academic, professional, spiritual, physical, personal, and social
development of students.
Means for Achievement
1. Continue efforts to provide an environment that supports and encourages
students in their academic progress.
2. Continue to provide students guidance in their spiritual, personal, and
social maturity.
3. Continue to support and encourage leadership roles on campus.
4. Continue to teach, model, and develop a philosophy and lifestyle in
Christian values.
5. Continue to encourage students to accept responsibility for decisions
and actions.
6. Continue to instill in students a service orientation, including service to
the campus, the community, and the world.
August 10, 2001
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